Marketing plan for the healthcare entity (smoking campaign) Assignment

Marketing plan for the healthcare entity (smoking campaign) - Assignment Example This essay discusses the negative impact of smoking to human health. Again and again, many people including the younger generation have become addicted to this extremely dangerous habit. Smoking not only endangers the health of the one who is actually doing it, it also affects the people surrounding the smoking individual. Smoking addiction, passive smoking, and cigarette smoking in public areas are serious matters, which have to be addressed at this point. In the UAE, cigarette smoking is one of the primary causes of lung diseases and death. While there have been reports of increasing rate of smokers in the country, the ages of individuals involved in this unpleasant practice have been getting younger. To address the issue, Healy, et al. has inferred that the challenge for health promotion strategists is to seek for messages, delivery strategies, and techniques that will concentrate on the worsening issue of cigarette smoking and properly link it with the identified targeted areas. The appropriate communication channel has to be identified to reach out to the youth population. There have been reports that in the United Arab Emirates (UAE) and in other Middle Eastern countries, ages of people who have been developing certain lung diseases have been getting younger. In the UAE, lung cancer has been identified a common illness among the male population, as well as in other Arab countries. (Abid 2011). Furthermore, experts have projected that this case will be getting worse in the years to come. Experts have considered smoking as the main reason for the quick spreading of lung diseases in the UAE. Middle East patients had garnered the highest percentage of