B2B vs. B2C Marketing Differences Essay example -- Marketing Business

B2B vs. B2C Marketing DifferencesOnce a decisiveness is do to develop a business, whom the client entrust be is the next decision to be made. Whom will the company target as a node? Will it be a business? Or will it be a consumer? Business-to-business (B2B) merchandise has differences from business-to-consumer (B2C) marketing practices. This paper will outline these differences between the two types of e-commerce business transactions.Traditional marketing in the business-to-business environment requires very divers(prenominal) strategies from those campaigns directed towards the consumer market. (ExtraVision, n.d., p. 1) Consumer competition can be a lot fiercer, with customer loyalty a constant battle.? (ExtraVision, n.d., p.1) Routes of marketing in business forthwith include e-mail, pop up advertisement, television and banner advertising. This paper will primarily focus on e-mail marketing. E-mail marketing is various when marketing to a business versus a consumer. Debbie Weil (2002) lists five ways business-to-business marketing is different from business-to-consumer email marketing. Weil (2002) says these five ways areDistance from chatter to salePermissionCopyrighting ChallengeListsB2B the more interesting option (p.1)When discussing the excogitation of the distance from the click to the sale, Weil (2002) explains business-to-business e-mails are primarily for lead generation. On the opposite hand, an e-mail campaign for a busin...