Align Technology

array Technology, Inc. is a medical device partnership who pratices the design, speculate and marketing of Invisalign, the worlds leading invisible orthodontic ware. Invisalign is a series of clear, removable aligners that both orthodontists and general dentists usance to straighten their patient roles teeth. By aquiring the precise virtual throw of a patients teeth, manipulating this image of the teeth in cocksure increments, creating positives of these positions, and then manufacturing thin plastic, invisible negatives of the teeth at from each one stage of the treatment, the community offered clear, removable appliances that in effect straightened a patients teeth. With more than twenty cardinal unique aligners do to date, Align is one of the largest manufacturers of mass customized products in the world. However, the company was nonoperational far from profitable, and its technology had not soon enough been widely recognised as the treatment of choice by orthodon tists. The problem being that the get hold of for Aligns product fell wretched of its manufacturing capacity and therefore, the company was not meeting its financial targets. With an come selling price of $1,600 per shift at an average represent of $1,800 the company would never cause its targeted 50% gross margins by the end of the year (Bowen, p.1). Align is operating under a customizable made to indian pose strategy, while maintaining 20% above bespeak excess. Align ask to find the correct mixture of demand and supply in spite of appearance its own manufacturing process. Challenge The challenge for Align is that their gross gross revenue demand is not as lavishly as they had in the first place forecasted. As a result Align is overproducing their product, thus losing profits. The company sees the potential for growth however, Align is currently over producing a product at tremendous be with few orders go on path in. The problem is Aligns capacity is excessively high and has to be reduced ! in a cost economical manner without causing the wait time for product rescue to increase from...If you want to get a liberal essay, order it on our website: OrderCustomPaper.com

If you want to get a full essay, visit our page: write my paper